07, Jun 2025
The Power of Facebook in Modern Marketing
Facebook is kind of a big deal. Marketers everywhere saw the power in the social platform years ago, when it was nothing more than a glorified RSS tool that allowed you to build influence and affinity as well as keep subscribers in the loop. Now, things have changed. Facebook has become the social network as opposed to one of many. It’s the only tool of its kind that becomes a completely integrated marketing channel all on its own.
From retargeting and paid ads to lead generation and influence building, Facebook has become a force to be reckoned with. Smart marketers are using it to tie all their online properties together to maximize the platform’s benefits.
How to Get Started with Facebook Marketing
WordPress and Facebook Integration
WordPress is a great marketing tool on its own, but combining its power with Facebook to build your audience is an effective way to turn readers into customers. This starts the process of moving your audience into the early stages of your sales funnel.
Plugins like Disqus allow easy commenting and liking by logged-in Facebook users, eliminating the need for form submissions. Another example is Yoast, which integrates graph search tags and optimizes post images for Facebook shares. These tools help bridge the gap between WordPress and Facebook, enhancing user engagement.
A blog isolated on its own isn’t as effective anymore. Seamlessly moving subscribers between social networks ensures they remain truly engaged.
Lead Generation on Facebook
While email open rates continue to decline, Facebook offers unprecedented access to your target audience. Many marketers still rely on landing pages to get users to download reports or white papers by opting into an email list. However, an increasing number of marketers are opting instead for a simple Facebook “Like.”
This process is less invasive and allows you to send 3-4+ optimized messages daily, which would be considered spam via email. Additionally, Facebook “shares” extend your influence by appearing in more newsfeeds, unlike emails that are quickly discarded.
Fans acquired through Facebook can be nurtured into additional funnels or client lists after you build enough influence. With WordPress and additional plugins, you can even funnel visitors into restricted website areas that add more value and push customers deeper through your sales funnel.
Promoted Posts to Boost Visibility
No matter how good your content is, it won’t get you anywhere if no one sees it. Facebook offers a cost-effective solution with its promoted posts feature.
After writing and sharing a blog post on your Facebook page, clicking the “promote post” button and investing as little as $5 can bring thousands of new eyes to your content. While not all views result in clicks, many will. This boosts both your website pageviews and Facebook page likes at a fraction of the cost of traditional online advertising. It’s common to see clicks costing less than a penny, helping you reach large new audiences previously out of reach.
Retargeting for Increased Conversions
Retargeting is one of the most powerful yet underutilized Facebook tools. It allows you to show ads to visitors who didn’t convert initially, increasing your chances of turning them into customers later.
For example, after sending blog readers to a landing page for a free download, you can use Facebook ads to retarget those who didn’t convert with the same offer for weeks or even months.
Research shows that many who don’t purchase on the first visit will convert later if given the opportunity. Using paid retargeting ads, you can potentially increase a 15% opt-in rate to 30-40% or more at very low cost. This is a powerful marketing tool that you should definitely be taking advantage of.
Conclusion: Why WordPress and Facebook Make a Powerful Duo
WordPress and Facebook make a powerful duo for marketers who know how to use them. While either platform might have been enough in the past, the future lies in an integrated marketing approach. This approach blurs the lines between content marketing, social media, SEO, and more.
If you aren’t integrating your marketing efforts, chances are your competitors are. Don’t get left behind — start connecting your WordPress and Facebook strategies today to maximize your online presence and business growth.
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